website visibility-boosting tips

Use descriptive and informative text on each page of your website, choosing words that relate directly to your product, service or industry. Highlight and feature your most important content first, in a clear, uncluttered fashion. Ask other relevant sites to link to yours. One measure search engines now use to measure your site’s importance is the quality, and, to a lesser extent, volume of outside sites that refer to your own. Be sure to create distinct titles for each of the pages on your website, and use your keywords in the titles. Write descriptions that are clear, factual and free of excessive superlatives (best, cheapest, biggest). People prefer sites that are more factual and less “sales talk.” If your geographic location is relevant, use it in your site and make it part of your list of keywords. Don’t expect all search engines and online directories to find you. Many directories, such as the Yahoo! directory and the Open Directory project, offer paid submission options - take advantage of them.

 S-S Marketing